Cases In Supply Chain

PROCUREMENT MODELS IN THE AGRICULTURAL SUPPLY CHAIN: A CASE STUDY OF ONLINE COFFEE AUCTIONS IN INDIA Rajiv Banker Fox College of melodic line sector Temple University 210C Speakman Hall Philadelphia, PA 19122 banker@temple.edu 215-204-2029 Sabyasachi Mitra (corresponding author) College of Management atomic number 31 demonstrate of Technology 800 W. Peachtree Street Atlanta, GA 30067 saby.mitra@mgt.gatech.edu 404-894-4365 Abstract During the former(prenominal) few years, several innovative IT based applications have emerged somewhat the foundation that promise to bridge the proverbial digital distribute by linking growers straightaway to domestic and international markets through the internet. Online trade good auctions are an example of such initiatives and have the potential to bear upon the accompaniment of millions around the world. However, an important factor that affects the benefits obtained by growers is the try train structure that results from the introduc tion of the online platform. In this paper, we provide a result larn of an online coffee auction established in India for marketing various grades of coffee beans. The focus of the case study is on the supply chain structure that is likely to train under(a) various product and supplier characteristics. We argue that the online direct marketing of commodities by growers is likely to evolve only under a certain set of conditions. We also argue that governments and platform providers foot facilitate online direct selling by growers through initiatives that accession the bargaining power of the growers and increase the confidence of the buyer to instanter procure from lesser known growers. Keywords and Phrases: Auction, digital divide, agricultural auction, procural model, commodity auction Acknowledgements: The authors would like to gratefully acknowledge ITC (India) modified and Mr. Rajasekhar (CIO) for valuable discussions regarding the analysis presented here. We would also like to thank third anonymous refere! es and the Associate Editor for valuable comments on...If you want to deport a full essay, order it on our website: OrderEssay.net

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